DIAGEO Essay Example | Topics and Well Written Essays - 1000 words

DIAGEO - Essay Example 8,090. The operating profit of the company was ?2,443 million during FY2009, an increase of 3.1% over FY2008. The net profit was ?1,621 million in FY2009, an increase of 2.1% over FY2008 (Diageo - Annual Report, 2009). Diageo was created in 1997 as a result of the merger of Guinness and GrandMet (Diageo - Our History, 2011). Diageo rapidly expanded in next few years through both organic and acquisition channels. In 2001, Diageo also acquired the spirits and wine business of Seagram. In 2004, the company acquired Ursus Vodka. In 2005, Chalone Wine Group was acquired. Later, the company also acquired Bushmills Irish whiskey which included Bushmills' Distillery, which is amongst the oldest licensed distillery in the world. In 2006, the company made its first acquisition in China. The company bought a 43% stake in Sichuan Chengdu Quanxing, parent of Swellfun (Diageo - Our History, 2011). In January 2007, Diageo Asia Pacific was created to target a new geographic location. January 2007 ma rked the trial of new Guinness Red brand in 142 pubs in Great Britain. In February 2007, Diageo invested ?100million in expansion of its Scotch whisky operations in Scotland, in order to meet its future demand. In April 2007, as a part of brand extension, the company launched Johnnie Walker Blue Label and King George V Edition in duty free channels of Europe, the Americas & the Middle East. As a part of its global innovation strategy, the company made minor investment in Nuvo (brand), a new ultra-premium effervescent blend of fine French vodka, French sparkling wine, and exotic fruit nectar created by LLC (Diageo - Our History, 2011). In May 2007, the North American division of the company launched Smirnoff Source, a new premium malt beverage that combines pure spring water with alcohol. In Oct 2007, Diageo announced strategic alliance between Sean 'Diddy' Combs and Ciroc vodka. Under the terms of the deal, Combs and Sean Combs Enterprises took the lead on all brand management decis ions for Ciroc, while sharing in the future profits of the growth of the brand. In November 2007, Diageo invested ?5 million in J&B brand's package redesign to give it a more contemporary look. The new pack highlighted the brand's role as the ultimate party whisky with a design to party goers (Diageo - Our History, 2011). Diageo acquired Rosenblum Cellars in early 2008. In February 2008, Diageo and the Nolet Family formed a 50/50 company which owns the perpetual exclusive rights to sell market and distribute Ketel One Vodka (Diageo - Our History, 2011). In March 2008, Diageo, Heineken and Namibia Breweries reached agreement to form a new joint venture for their combined beer, cider and ready-to-drink (RTD) businesses in South Africa. In May 2008, Diageo reached an agreement to buy all the Constellation Brands' distillery and bottling facility at Valleyfield, Quebec, Canada. In the same month, Diageo made a capital investment of E650 million in a new brewing centre in Ireland to supp ort the growth and development of its global beer business (Diageo - Our History, 2011). Diageo also underwent a brief period of divestment, like that in 2003, which resulted into the selling of its Czech division, Diageo Ceska Republika, to Global Spirits. It also shut down its marketing subsidiary Nightfly (Diageo - Our History, 2011). SWOT ANALYSIS OF DIAGEO Strengths Weakness Wide range of Products Continuously Declining margins Market Leader    Opportunities Threats Ever growing presence in Asia-Pacific region Litigations

Patterns and trends in health and illness Essay Example for Free

Patterns and trends in health and illness Essay Women are more likely to become ill than men for many reasons. Men are likely to have strong immune systems than women as they tend to put themselves first, whereas a woman has different priorities. Another reason why women may become ill opposed to men is the fact that a lot more women have to work the double day than men. The double day consist of the individual going out to work on a day to day basis and then returning home to start chores. These chores can be anything from looking after the children to cleaning the house. A person who works the double day are more likely to become ill as they are more likely to become stressed or exhausted, both of which can lead to the individual becoming ill at a later stage. Men are seen to have more physical or dangerous jobs than women, which should mean they become ill on a more regular basis. However this is not the case because a lot of men return home from work and then relax, whereas the women go to work and then come home to situations such as sorting the children making sure all the washing and things are complete. This is not always the case as it could be the male that has to work the double day but it is usually the women. On the other hand women take better care of themselves, which is shown by the fact that women seem to live longer. Elderly and Youth Elderly people are more likely to become ill than a young person as things such as their immune system are no longer as strong. This means that it takes and elderly person longer to recover from an injury or illness than someone who is a lot younger than them. If an elderly person’s immune system is weaker it means that they are likely to catch the illnesses quicker and they could catch more than one illness a time. The youth of today are also a lot less likely to break a bone than the elderly, as the elderly’s bones are a lot weaker than those of a youth. If a youth is ill they usually recover by themselves and only occasionally rely on the help of medication, usually when the illness is strong or aggressive. Whereas an elderly person can take weeks to recover and often rely on medication for support. Rich and Poor Poor people are more likely to become ill than richer people as their life style is not to the same standard. The poor are more likely to live in cold conditions and have a poor diet whereas the rich are more likely to have good healthy diets and live in homes with central heating and that are clean. Rich people are also at an advantage when it comes to being ill as they can afford treatment and medication. This means that they are likely to recover quicker and don’t have to worry about still being able to pay for other necessities such as food and water. The poor however have other priorities to spend their money on such as providing a shelter for their children, food and clothes. This means that medication is one of the things that is given less thought. They would rather the child be fed than them paying for medication for themselves. On the other hand poor people are likely to smoke and drink than those who have more money

Comradeship in James Hanleys The German Prisoner, Ernest Hemingways F

Comradeship in James Hanley's "The German Prisoner", Ernest Hemingway's "Farewell to Arms", "Not So Quiet", "All Quiet on the Western Front", and Pat Baker's "Regeneration" For many soldiers and volunteers, life on the fronts during the war means danger, and there are few if any distractions from its horrors. Each comradeship serves as a divergence from the daily atrocities and makes life tolerable. Yet, the same bonds that most World War literature romantically portrays can be equally negative. James Hanley’s â€Å"The German Prisoner†, shows the horrifying results of such alliances, while â€Å"Farewell to Arms† by Ernest Hemmingway reveal that occasionally, some individuals like Lieutenant Henri seek solidarity outside the combat zone. Smithy of â€Å"Not So Quiet† and Paul Baumer in â€Å"All Quiet on the Western Front† demonstrate the importance and advantages of comradeship while giving credence to the romance of these connections. Pat Barker’s â€Å"Regeneration† depicts Siegfried Sassoon, as an officer who places comradeship and honor above his own personal anti war convictions. Regardless of t he consequences, each demonstrates not only the different results of comradeship but also its power and level of importance to each character in the abovementioned writings. James Hanley provides an uncommon perspective of comradeship that contrasts the usual romantic representations by other World War 1 writers. Elston is from Manchester, England, a poor industrial city and O’Garra is from the impoverished town of Dublin, Ireland (48). Both men enlist in the service to escape their poverty and squalid environments. O’Garro is physically repulsive and the more aggressive of the two but loathes Elston who contrasts him in disposition and phys... ...ing it had hardened†¦Siegfried’s ‘solution’ was†¦going back†¦to look after some men†¦Ã¢â‚¬  (249). This was the truth! Sassoon, still disillusioned, returns to the front out of a strong sense of obligation and honor. Comradeship disrupts Sassoon’s resistance and allows his passionate protest to quell. Overall, these works reveal the broad effects of comradeships. Some, like â€Å"The German Prisoner† are potentially dangerous alliances and can be negative. Conversely, comradeship similar to that of Paul Baumer and Kat, and Smithy and the other volunteers, allow the reader to explore the resultant intimacy of comradeships between people of similar and different backgrounds. Still other bonds similar to Henri’s and Catherine’s shun traditional comradeship and all its romantic ideals. Finally, it is Hemmingway who shows the power that comradeship wields over a soldier.

Gaps in the 24/7 Service Essay

The Service Complain Many companies offer 24/7 customer services. Knowing that customer service exists at any time of the day or any time of the week helps get the business in. Unfortunately, some 24/7 customer services fail to be serious about this. In more than one incident, I have experienced gaps in this kind of service. One time, I ordered a product online. What made me decide to buy that product over others brands was the 24/7-customer service being offered for free by the online company. I needed a 24/7-customer service because if and when the product needed repairs, I was only available during the weekends to have it serviced. The product was delivered on time. The site said that it took two days to deliver it and the product soon arrived my home after two days. I was using the electronic device for a week when it conked out. Problems came up when I called the customer service. First, the customer service lines were busy. It took me an hour to get a hold of someone who was able to take down my complete information and the complaint I had. Second, the company promised me that a service repairman was soon on his way that very same day. I decide to cancel my appointments to accommodate the repairman who never came that same afternoon but instead came in three afternoons after. Third, the repairman soon figured out that my unit needed to be replaced. He took the unit with him without leaving any replacements. Though he promised to bring one the next day, the replacement took a week to arrive while my own unit took two weeks to get repaired. In the end, as service consumer of the product I bought, I became miserable having realized that 24/7-customer service does not really mean quality service. The Cause of the Gap From the experience above, one would get into the core principles of services marketing and how conflicts arise when perceptions do not sum up equally with actual service performance. The client was expecting an immediate clear line with the first few dials he made towards the customer service phone but was frustrated when the call came through after an hour yet. The customer was expecting a service replacement when the repairman got the product that needed repairs. However, a replacement did not come in during the time it was expected to. Christopher Lovelock explains the integration of client expectations, perception of actual service rendered and the actual service performed by the company. These three elements have different characteristics critical to making customer service a marketable element. In this growing global village, a service consumer is most comfortable dealing with companies that are â€Å"24/7†. This kind customer service entices clients to decide on going for the particular company offering the services versus other companies who do not have 24/7 options. Other companies close during weekends and holidays. Other companies are open but only up till a certain number of hours. However, 24/7 companies means that the client can reach a customer care personnel at any time and day of the year. The gap in the experience explained above lies in the perceived service level of the client and the actual service performance. When the client considered 24/7 as the tipping point of his decision, he expected that customer service 24/7 means â€Å"now† kind of service, which includes a host of many other services. The client expects that the 24/7 does not only include taking in complaints, but it also included repairs, diagnoses and replacements. Here lies the problem because the company may have just meant that they were 24/7 in taking in complaints and that alone. Possible Solutions Solutions to customer service problems must be addressed by the company who is primary responsible in explaining to the client the scope of service. In 24/7 customer service, the stakes are higher. Lovelock expounds that the 24/7 kind of customer service is more than something that would entice the clients to buy the product or service. 24/7 means that the company is not only awake every minute. It’s not enough for companies to be stronger than other companies just because they stay awake compared to others. 24/7 may mean to clients that the company is not only awake and ready to take complaints but the whole corporate processes like sales, finance, repair, and delivery are awake and working as well. It is more usual that 24/7 companies have skeletal forces up during the night and weekends and holidays. However, the number of customer service staff during graveyard shifts must be proportionate to the number of possible clients that would be complaining. Another possible solution for this problem is to ensure that lines are open to take in complaints especially from irate clients. Other global companies have outsourced receiving client complaints to address managing the first burst of emotions from irate clients. An imperative in 24/7-customer care service is the clarity of what the 24/7 part is. For the experience above, the client was not cleared by the company that the only part that does not sleep is the taking of the complaint. Furthermore, this would mean that a service repairman is not promised to go to one’s house within the day, nor repair the product within 24 hours from the call. Companies around the globe are slowly addressing service marketing. With technology being more accessible, the difference between products is the kind of after sales service attached to the product being marketed. Companies must evolve into more service oriented rather than maintain old traditional marketing concepts that are product centered. As more and more companies offer 24/7, it is high time that companies and customer understand what 24/7 really means and how one prepares to do 24/7 customer service. References: Hogarth, Jeanne M. ,Marianne A. Hilgert, Jane M. Kolodinsky. 2004. Consumers’ resolution of credit card problems and exit behaviors. Journal of Services Marketing Jan 2004 Volume: 18 Issue: 1 Page: 19 – 34 Emerald Group Publishing Limited http://www.emeraldinsight.com/Insight/viewContentItem.do?contentType=Article&contentId=856002 Lovelock, Christopher and Jochen Wirtz. 2003 Services Marketing (5th Edition) Prentice Hall; 5 edition Malhotra, Neeru and Avinandan Mukherjee. 2004. The relative influence of organisational commitment and job satisfaction on service quality of customer-contact employees in banking call centres. Journal of Services Marketing May 2004 Volume: 18 Issue: 3 Page: 162 – 174 http://www.emeraldinsight.com/Insight/viewContentItem.do?contentType=Article&contentId=1509188 Zeithaml, Valarie and Mary Jo Bitner, 2002. Services Marketing. McGraw-Hill/Irwin 3rd ed.

Principles of Starting a New Business Essay

The formation of a new business is a challenging endeavor when the fundamental areas of focus in managerial incompetence, neglect, weak control systems, and insufficient capital is not mastered. Therefore, a careful analysis of the areas is needed to sufficiently evaluate the operations specifics of the new business to determine what effective measures to implement (Armstrong and Kotler, 2007). The new business with an associate to partake in a cookie gift basket provides a wonderful partnership agreement that levels the responsibility field of handing the operations. The agreement will outline the borderline to which jurisdiction each partner will cover, in order, to present a well organized business. The new business will acquire three managers to actually supervise in the store that covers the different shifts for maximum coverage and leadership. In addition, the three management team will have a unique personality that loves the initiative of business of specializing in selling cookies. This will bridge a synergy with the actual partners/owners of the new business to achieve its quest for ultimate success. The employees selected will be chosen by all level management personnel that will present a commitment to weed out unacceptable individuals that does not have the type of personality traits needed. Those traits are relevant to present the enjoyment of serving customer’s through-out the day and render the best customer service, in order to generate positive word of mouth. In addition, to secure a successful start of the new business certain areas of focus will be reviewed and address to provided the preferred results. Direct Action Plans To Areas of Focus For Success Managerial Incompetence or Inexperience The partners of the new business have over several years of banking and financial experience to start the new cookie business. The partnership agreement will be stimulated to hire experienced managers that have related skills and knowledge of the industry. The directive in the partnership agreement will outline the fundamental requirements from potential managers to have a college degree, previous work experience, and professional references that will be vetted to ensure the personality is on track to the synergy of the new business. The directive will also outline measures to ensure no failures of an incompetent manager or bad decision making that costs the new business financial harm. The measures are to begin an assessment of the situation from the manager level to identify all details of the issues. The assessment period will provide a needed communication model that provides senior management and managers to discuss the issue in a leadership environment. The outcome of the assessment phase will provide which direction to proceed in applying the next step to remedy the situation. If the issue is with an employee, the manager will apply the correct application to address the issue with the employee. The manager will follow up with the partners to have the sufficient next step of documentation and any additional notation concerning the action taken with the employee. If the issues are with company policy that a consumer is debating to change, the partners will approve the updated policy and communicate to all staff to follow suit. The overall focus of the action plan is to streamline an orderly process that follows the channel of command aspect within the new business. In this approach of steps, the process to involve the communication model through the resolution of the issues will eliminate the potential costly errors to the business. Neglect The objective to assure that the new business does not neglect imperative areas of focus that entails; employee satisfaction, customer service, hiring practices, and the pursuit to keeping costs down. The directive is to addressing incidents proactively by following the steps that includes; project risk management reporting, communication model, and the strategic management protocol. The project risk management reporting will be a weekly reporting with all management personnel to identify and discuss for immediate implementation to reduce such neglect (Robbins and Coulter, 2005). The communication model will be illustrated in order to streamline the findings of the reporting for management to implement what decisions and conclusions for the best remedy. The communication model will also provide a written documentation mechanism that outlines what was covered, how the strategy plan will be implemented, and any additional criteria to roll out for employees. Next, the follow up session is performed with management to showcase the incorporation of all prior decisions on needed corrections to accomplish the desired results. Weak Control Systems The control systems that are apart of the commitment to assure the new business a success will cover two team leaders to monitor quality management (Evans, 2007). The measures will start with routinely check points on processes that assist in identifying weak control systems. The reporting by the team leads, in which one lead for every five employees, to then address the identified weak issues to then be presented to management. The next step for the team leads will take initiative to solve issues that can weaken the control units from quality, direct marketing to customers, to the under-performance of sales clerks in which the team lead will follow the directive to seek management for any additional assistance. Insufficient Capital The goal of the new business is to establish a winning coalition of a talented team working together to control costs that can jeopardize the capital (Scarborough and Zimmerer, 2006). The strategic plan of action is to develop and sustain an internal cash management system from the senior management level to the managers. The most known factors for business failure are due to insufficient cash flow and poor cash management creates insufficient capital (Wild, Wild, and Han, 2006). Therefore, the internal system to manage and identify the cash flows and balance sheets of the new business that will be one of the main objectives to cover in the weekly communication model. The next measure is for the management to use the weekly review and within 48hours access any improvements to keep amounts of capitol in balance – that guarantees a financial stable business. Distinguish the differences between the major forms of business organizations and be able to know and identify the characteristics of each. There are three main forms of business organizations that an individual or group can formulate, in which offers many different aspects. The sole proprietorship is an easy start up, profit incentive, and total decision-making authority. The partnership organization is also easy to establish with more than one individual, division of profits, and much larger pool of capital for the business. The corporation organization can be a limited liability of stock holders, ability to attract more capitol, and transferable ownership that offers a wide range of possibilties for expansion. The decision to go into business stems from the objective on how it will be proceed to run the operation in the desired form of a business organization.

Latent Semantic Indexing What Marketers Need To Know

Latent Semantic Indexing What Marketers Need To Know Whats the first thing you think of when you hear latent semantic indexing? The  answer is probably, uh, what? Its  okay if thats the case. Fortunately, its a simple concept to get a grip of (scary-sounding technical language aside). In fact, youre probably familiar with the concept, even if youve never heard of the term. So, what is  LSI, exactly? In simple terms, it describes the algorithmic process search engines use to identify related words. Understanding how it works is essential to conducting smart keyword research and crafting an effective SEO strategy. The more you get it right, the easier it is to  create content  that  ranks higher for long tail keywords  and drives more traffic to your content. Assuming your  content is good, that could even mean more revenue for your business. Interested in learning more? Then get ready.  Were about to go full-nerd here. How To Improve Your Keyword Research With Latent Semantic Indexing What Is Latent Semantic Indexing? Let's start with the technical explanation first. According to SEMPO, latent semantic indexing "uses word associations to help search engines know more accurately what a page is about." It's essentially an algorithmic principle built into search engines to  process synonyms and understand topical relationships between words. LSI is built into search engines to process synonyms topical relationships between words.That's about as much as we marketers need to know. We could go more in-depth. However, we don't want anyone to feel like this: Why Is LSI Necessary? Say you're talking to a friend about marketing. You start discussing how content calendars work. Throughout the discussion, you also use the term editorial calendar interchangeably. Since you're intelligent human beings, you can understand that when someone says "content calendar," they might also mean "editorial calendar." If one of you had  mentioned , you might understand that's a content calendar solution. The same would apply if someone said they use a "printable calendar template." You know those are all semantically related terms, connected to the same topic. Search engines aren't humans. They can't naturally process language like you and your friend in the example above. Search engines aren’t humans. They can’t naturally process language like humans can.That's where latent semantic indexing comes in. It's what helps them attempt to interpret relationships approximately the same way real people would.  By connecting  related terms and interpreting the search intent behind them, search engines can offer up results that more closely match what people are looking for (even if the search terms they use aren't exactly the same  keywords used on the  web page). What Are LSI Keywords? These are the actual terms and phrases that are semantically related to one another. This means words that refer to the same topic (or drill deeper within a topic). For example, "Tesla Motors" is semantically related to "electric cars," since the company makes electric vehicles. LSI keywords are  actual terms and phrases that are semantically related to one another.It may be easiest to think of LSI keywords  as secondary keyword phrases that relate to your primary keyword. For example, let's say you're writing a piece of content about electric cars. "Electric cars" might be your primary keyword. Then, you might reference different models of electric vehicles (like the Tesla Model S, the Chevy Spark, and so on). Recommended Reading: How To Make An SEO Strategy That Will Improve Your #1-3 Results By 248% Benefits Of LSI-Driven Keyword Research This is where LSI starts to matter for you, the intrepid content marketer. Incorporating LSI keywords can  help your content rank for a wider variety of search terms. This means more visibility in search results, and more traffic back to your blog or website. They can also help you create content that more thoroughly satisfies what searchers are looking for. It's important to remember that LSI keywords aren't just limited to synonyms for your primary keyword. For example, a post targeting "classic Chevy motors" might also rank for "classic Chevrolet engines" because Chevy and Chevrolet are the same, as are motors and engines).  If you were to include sections for engines from specific Chevy models, you might rank for those terms as well.   Not using LSI keywords? You're missing out on ranking higher and getting more traffic.5 Ways To  Find LSI Keywords You need to know how to find LSI keywords before you can use them. Fortunately, this isn't difficult. You can even use a lot of the keyword research tools you're probably already familiar with. 1. Use The LSI Keyword Generator One quick tactic is to use a tool called the LSI Keyword Generator. Just type in a keyword or topic, and it'll instantly generate a list of related terms. Best of all, it's completely free. 2. Look At Related Searches In Google This tactic is great because  it leverages actual search terms. These are also terms Google can clearly see are related. Just try searching a given keyword, then scroll down to the bottom of the page. You now have eight different LSI variations to inspire your keyword research. 3. Use The Google Keyword Planner 1. Access the Keyword Planner and select the first option shown below. 2. Once you've entered a handful of keyword terms, you'll see more related keyword groupings under the Ad Group Ideas tab. 3. Clicking into any of these keyword groupings will show you related keywords. 4. Use The New-And-Improved Ubersuggest Try using Ubersuggest. This classic keyword tool (which pulls in Google autocomplete data) recently received an overhaul. It's now better than ever, and this nifty video will show you how it works. 5. Use the SERPs Keyword Database Formerly known as Keywordini, this free keyword tool is useful for finding keywords related to a given topic and fast. Just enter a keyword, click the button, and you're on your way in seconds. Here's an easy way to supercharge your #keyword #researchRecommended Reading: An SEO Driven Approach To Content Marketing: The Complete Guide How to Select The Right LSI Terms Once you've generated a list of possible phrases, it's time to narrow down best options you'll use. The goal is to find terms that are most directly related and have a decent amount of search volume. It’s important that the LSI terms you use align with the search intent of your primary keyword.Step 1: Understand the Searcher Intent Behind Keywords It's important that the LSI terms you use align with  the search intent of your primary keyword. This requires developing an understanding of what people are looking for when they search the keywords you're targeting. You don't want to guess at this. You want to know, as best you can, what your audience needs from your content. This will give you a good idea of what your own content needs to address the topic. Step 2:  Narrow Your Options Through Process Of Elimination Start by weeding out terms that obviously don't fit. These are terms that aren't quite directly related to the topic of your post. Ideal LSI keywords should essentially fit underneath your primary keyword. They need to help further explain your topic in deeper detail.  They should not be distinctly different topics. For example, if you were writing a post about "Chevy engine maintenance," you wouldn't want to load your post with pictures of "classic Chevy cars".  In this case, keywords that go deeper into the specifics of Chevy engine maintenance would make better choices. In this case, you'd eliminate anything that isn't directly related to some facet of working on Chevrolet engines. Ideal LSI keywords should essentially fit underneath your primary keyword.Step 3: Choose The Best Options From What's Left Next, copy and paste what's left into  the keyword tool of your choice.  Pick terms that have a decent amount of search volume (but not more than your primary keyword).  If you uncover keywords that get searched more than your main topic, that may be a sign you should be targeting that term instead. It's also important to make sure your selected LSI keywords directly fit your topic. Free Template: Keep your keywords organized using this free LSI keyword organization template. Since it's a public Google Sheet you can make a copy of it for your own use. Recommended Reading: How To Write Headlines That Drive Traffics, Shares, And Search Results How To Implement LSI Keywords  Into Your Content Once you've selected your LSI keywords, it's time to determine where they'll go in your post. Start by  identifying your blog post topic and a good primary keyword to focus on. Then, identify other keywords that relate to sub-points beneath that topic. For example, if you were writing a post about the different styles of restaurants (this is really generic, we know, but it's just an example), your main keyword might be something like, "styles of restaurants." Then, each LSI keyword might be a specific style of restaurant. For another example, "pepperoni pizza" and "cheese pizza" are related terms (both are different types of pizza). If a web page were all about pizza, and pizza was the primary keyword, then specific types of pizza could be used as LSI terms. Then, the page could have a sub-section for each type of pizza. Your post might then look something like this: Headline: 10 Styles Of Restaurants You Need To Try Now [Insert Body Text Here] [First Subheading: Italian Restaurants] [Insert Body Text Here] [Second Subheading: Buffets] [Insert More Body Text Here] [Third Subheading: Fast-Food Restaurants] This isn't a great example, but you should get the point. LSI keywords aren’t just important for search engines. #blogging #SEOLSI Keywords Help Google And People Understand Your Content LSI keywords aren't just important for search engines. Readers want to be able to skim and see that your post covers deeper details about the topic they're searching. This makes incorporating LSI terms  particularly effective when included in subheadings, where they're easy for readers to pick out, and are given greater weight to search engines. Pro Tip:  When you're writing your blog post outline, try including LSI keywords to label your subheadings. Ultimately, the goal is to create a post that targets a complete (yet focused) topic, rather than just dumping a keyword essay onto a page and hoping it will rank.  This approach works best if your secondary keywords relate to specific details about your main topic. 3 Keyword Targeting Pitfalls To Avoid Do you know which traps to avoid when picking #LSI #keywords?There are some traps to avoid when picking LSI keywords to target in your content. Here's how to dodge them and swing  your way to victory. Recommended Reading: How To Boost Traffic With 27 Important SEO Tips You Need To Know (+ Free Checklist) Avoid Blending Unrelated Topics Let's say your main keyword is "car maintenance". However, you also notice "motorcycle maintenance" also gets a lot of search volume. You then decide to write a post titled something like, "10 Awesome Car Motorcycle Maintenance Tips." Something like this might work. However,  it's more likely that searchers looking for "car maintenance" and "motorcycle maintenance" are really only looking for one or the other. In this case, you'd better serve your readers by writing one post on each topic. Then, you'd have two super-focused posts on your blog that nail the specific needs of each audience. Pro Tip: It's best to choose LSI keywords that drill down into one topic. Not two keywords that address two different topics. Avoid Diluting Your Keyword Targeting It's important to remember your content should only target one primary keyword. For example, if you're writing a blog post about "easy car maintenance," you probably don't need to add a section about "the history of cars." Even if both terms get a high search traffic, the history of automobiles isn't directly related to car maintenance. It'd be better to focus on keywords related to the different car maintenance tasks your post would cover, like: engine maintenance, tire maintenance, and so forth (note: this is a strictly hypothetical example). The key takeaway here is to make sure your posts stay focused in on one topic (and that you choose LSI keywords that drill deeper into that one topic). Make sure your blog posts stay focused in on one topic.Avoid  Keyword Stuffing Use LSI keywords judiciously. This means incorporating those terms tastefully to make  your content more complete.  Avoid shoehorning terminology into your content  merely for the sake of it. If there isn't an editorial purpose for incorporating a section around a given term, then leave it out. Recommended Reading: The Simple 10-Step Guide To Better Search Engine Ranking For Writers Have Questions About Latent Semantic Indexing? By now, you should understand what LSI means. You also know how it impacts best practices for keyword research.  However, this is a complex topic. We're sure you probably have some questions, and if so, we want to hear them. Drop us a line below and help us get the conversation started.

Financial Markets and Institutions Essay

Financial Markets and Institutions Essay Financial Markets and Institutions Essay Financial Markets and Institutions Dr. Marcus Crawford FIN 350 – Finance Markets and Institutions Financial Markets and Institutions Financial Market Role Financial market is a market in which people and entities can trade financial securities. There are general markets and specialized markets. There are several types of financial markets capital, commodity, money, derivatives, futures, and insurance and foreign exchange markets. These types of financial markets play an intricate part in creating economic wealth. Real economic resources from lenders to borrowers are transferred by the facilitation of the financial markets. They allow lenders access to gain interest from their surplus invisible funds and this causes an increase to individual which is an economic gain. A money market fund is a type of fixed income mutual fund that invests in debt securities that are characterized by their short maturities and minimal credit risk. Money markets are savings account that will help with future retirements and they pay higher interest. Your money is always safe no matter if the bank closes because it is insured by the FDIC. Another financial market that helps creates wealth is capital market securities. Capital market securities are your stocks and bonds and are traded in separate markets. In order to raise funds for various purposes companies, corporations and government use market securities. Capital market securities are supervised in every country by regulatory authorities. In the debt securities dealing bond is the medium. There is a vast of bonds in the international market. There are several types of bonds such as corporate, municipal, government bonds and many more. Stocks are also important capital market securities. Stocks are preferred by the investors because they can get huge returns from this capital market instrument. Trading of company stocks, other securities and derivatives is what the stock market is used for. Companies raise funds for certain purposes in the stock market. The stock market is sometimes turned to by the government to generate funds. Securities There are a few types of securities in the financial market such as, debt security markets, equity markets and derivative security markets. Money markets, bond markets and mortgage markets are types of debt security markets. â€Å"Money market securities are debt securities with a maturity of one year or less (Madura, 2012, p.123).† The first financial market security I am researching is Cigna. Cigna Corporation is a global health service company that provides insurance and related products and services dedicated to improve health, well-being and sense of security. â€Å"The $16 billion market cap health insurer is up 25% in the last year, essentially doubling the market’s performance (Doiron, 2013).† The current market price for Cigna is about $87.17. Another financial market security is the world’s largest investment management company Vanguard. They offer a large selection of low cost mutual funds and other related services to all type s of people such as investors, individuals, financial professionals and others. It was founded in 1975 and as of today is has assets of 2 trillion in U.S. and international mutual funds. Their core purpose is to â€Å"take a stand for all investors, to treat them fairly, and to give them the best chance for investment success (Vanguard, 2013).† The last security I am interested in researching is Bank of America. The current market price for Bank of America Corp is about $15.59. The original name of was Massachusetts Bank which opened in 1784. At the time it was only one of the three commercial banks that existed in the U.S. Over the years the bank has grown to the successful financial institution it is today. Today it is services individual consumers, small and middle market businesses and large corporations as one of the largest financial institutions. The stock is listed